It’s nice that movie slides are (for the most part) digital these days. It makes it easier to update without having to fuss with all that film. The real challenge is making the ad’s message simple/clear enough for the average popcorn-munching, soda-slurping, waiting-for-the-movie-to-start moviegoer to, well, digest. Advertising is a necessary evil, and a captive audience is every advertiser’s dream; so it’s only natural that the masses attending our nation’s theaters will watch a few of these ads.
Here’s a nice little co-branded design I came up with to promote both The Wave Magazine and its partnership with Live Nation’s concert giveaways. Is it simple enough? Probably not – but as designers we have to simply do our best.
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by Chris Schmauch
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