BRIM Grand Opening / Fashion Show (Event Photography)

My good friend Joelle Cruz and wife Ana just held their grand opening event at their new boutique hat store named BRIM. It’s located in the Town and Country Shopping Center at the corner of Embarcadero and El Camino in Palo Alto, CA. This event was catered (awesome desserts by Mason Cookery), with a fashion show put on with many local stores as clothing and accessories sources, and models from HMM. Live music provided an upbeat background as the guests browsed the fantastic large print photography of destroyed Apple products by Michael Tompert and Paul Fairchild . I talked to Paul for a while about his brilliant commercial photography, and pressed him on how many injuries were suffered during the destruction-phase of the art project (there was blood). Their work has gained global recognition, simply google “destroyed apple” to find the compelling imagery they’ve created.

Joelle and Ana seemed to enjoy themselves, chatting up the many friends and business associates they’ve connected with over the years. The space was packed and everyone was thoroughly entertained. Many congratulations my friends, here’s to a successful launch of BRIM and a huge 2011 for the Cruz family. I’m posting my favorite photos from the evening below, there’s 239 edited photos in total to be viewed/ordered on my proofing site, Enjoy the shots, take off your shoes and leave a comment.

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