GoodEye Photography + Design Blog » Clothing

San Francisco Shirt Company – Santana Row’s Newest Boutique Clothing Store (Retail Photography)

Chris Schmauch — Thu, 16 Dec 2010 07:10:27 +0000

Franco Uomo’s got a brand new bag – or rather, clothing store – at Santana Row. It’s called San Francisco Shirt Company, and it’s hot. In fact, they’re having a fashion show on December 16, 2010 to celebrate the grand opening of the new store, and I have a few photographs to show you blog readers what this place is all about. Where Franco Uomo is all about menswear, SF Shirt Co. caters more to the better half if you know what I mean. The new store is located directly across from Hotel Valencia, and has light, clean architectural details on the interior and an atmosphere that’s much more inviting than stuffy. The vintage sewing machines tastefully mounted on the wall as well as the logo design give San Francisco Shirt Company an old world, aristocratic feel, but without the pretentious snobbery. But enough from me, check out the photos below or better yet, visit the store yourself and check out the goods. Give Angelina, the store manager, a high five for me.

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Franco Uomo Clothing Details

Chris Schmauch — Mon, 16 Aug 2010 23:26:12 +0000

One of the defining characteristics of Franco Uomo’s fine men’s clothing is the material used to make it. The colors, the subtle (and not so subtle) patterns, and most especially the luxurious texture. All these elements combine to create truly unique garments that keep discerning clients coming back time and again. We wanted to have a photo shoot specifically to capture the details that make Franco’s clothing so amazing. I wanted to do more than just get closeup detail shots – so we created little staged setups – enjoy them below!

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Franco Uomo Fashion @ Santana Row (Men’s Clothing)

Chris Schmauch — Tue, 03 Aug 2010 20:07:26 +0000

Franco has a bunch of new clothes to show off, and since he’s already located at beautiful Santana Row, it stands to reason that we’d do our fashion shoot here. Every alley is a gem, with beautiful textured wood and vibrant paint. It’s tough to take a bad photo with all the wonderful backdrops to work with. Here’s a few of my favorites from the shoot – the first several photos showing the prep and background work for the shoot. Thanks to Erandeny Torres for her hair/makeup work, Angelina for all that shoe-taping and wardrobe adjusting – and of course Franco, as this is all his vision to begin with. If you’re interested in seeing all 400+ photos from the shoot, venture on over here.

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Nanoo (Children’s Clothing)

Chris Schmauch — Fri, 23 Apr 2010 19:56:18 +0000

Nanoo opened her first store in Santana Row 7 years ago, and recently made the jump to Palo Alto’s Town and Country Village. I can’t wait to do a children’s fashion shoot with this clothing, it’s just so damn cute. The store looks high-end, and it is – but the quality is top-notch, so be sure to send grandma there when she’s shopping for the grandkids! Enjoy the photos…

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In Her Shoes (Local Biz)

Chris Schmauch — Thu, 22 Apr 2010 19:21:21 +0000

I’m not really into wearing women’s shoes, but if I were, I couldn’t go wrong at In Her Shoes, located in the Town & Country Shopping Center in Palo Alto. The thing that makes this place unique, aside from the fashionable high heels, jewelry and other accessories, is that all the profits go to The Global Fund For Women. Did I say all? Indeed I did. Amazing. Here’s some photos, please check it out today.

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Just Give Me “Blue Steel” Already… (Fashion)

Chris Schmauch — Thu, 05 Nov 2009 08:24:40 +0000

I met with critically-acclaimed clothing designer Franco Uomo at his Santana Row location to shoot some of his creations on our model, Jason. The store manager, Angelina Haole, was indispensable as she dragged the rolling clothes hanger up and down the alleys of Santana Row, all the while providing constructive creative input. Franco whisked in and out of the frame making minor adjustments from time to time, and Jason did a simply excellent job posing and was a good sport about changing in the shadows on the fly. Big thanks for my photographer buddy Sam Fontejon for coming by to assist and take a few shots. Here’s a few shots from the 400-odd photos posted on my portfolio site:

{Hint: Click the Slideshow for a Full Screen Presentation}

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