GoodEye Photography + Design » Fashion

In Her Shoes (Local Biz)

Chris Schmauch — Thu, 22 Apr 2010 19:21:21 +0000

I’m not really into wearing women’s shoes, but if I were, I couldn’t go wrong at In Her Shoes, located in the Town & Country Shopping Center in Palo Alto. The thing that makes this place unique, aside from the fashionable high heels, jewelry and other accessories, is that all the profits go to The Global Fund For Women. Did I say all? Indeed I did. Amazing. Here’s some photos, please check it out today.

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Luxury4Play (Ferrari + Headshots)

Chris Schmauch — Sat, 13 Feb 2010 05:10:26 +0000

Had a fun shoot with the founders of Luxury4Play (Knick & Ramin) – I enjoyed shooting this beautiful Ferrari F430 Scuderia…

Knick

Ramin

Lauren & Branden (Wedding Album) I’m pretty happy with how Lauren and Branden’s wedding album...
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Santana Row Posters for Franco Uomo (Men’s Fashion)

Chris Schmauch — Mon, 14 Dec 2009 08:07:47 +0000

Franco asked me to design some posters to advertise his men’s clothing clothing store – the posters (approximately 24″ x 27″) will be displayed around Santana Row on self-supporting metal stands at strategic locations. I’m leaning towards the single-photo versions as they are more direct and eye-catching to the casual shopper. I kept the design to a minimum so as to not distract from the photos, which should tell the story. I mean, if we have 1,000 words already, why mess it up with more

Here’s some more mockups in the slideshow below. Click it for a full-screen presentation!

Fashionable Gift Cards (Design + Photography) I love Franco Uomo’s clothing. From an aesthetic standpoint, it’s...
Just Give Me “Blue Steel” Already… (Fashion) I met with critically-acclaimed clothing designer Franco Uomo at his...
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Fashionable Gift Cards (Design + Photography)

Chris Schmauch — Fri, 20 Nov 2009 03:58:35 +0000

I love Franco Uomo’s clothing. From an aesthetic standpoint, it’s damn sharp, damn sexy-looking men’s clothing. From a design perspective, it’s colorful, contrasty, and accented in the right places. After our successful fashion shoot at Santana Row a couple weeks ago, Franco and his store manager Angelina came to me with a design challenge. They wanted some gift cards printed up using one of the photos from our shoot, but needed help with the design. I suggested looking into printing multiple gift cards with different photos, so they could be displayed all spread across a table, like a mini portfolio. The other challenge was Franco Uomo’s logo – it’s wide, and we didn’t want to scale it down too much so it became illegible, so I came up with these vertical layouts for the card. Enjoy!

P.S. Angelina, don’t kill me for the “easter egg” photo of you

Just Give Me “Blue Steel” Already… (Fashion) I met with critically-acclaimed clothing designer Franco Uomo at his...
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Just Give Me “Blue Steel” Already… (Fashion)

Chris Schmauch — Thu, 05 Nov 2009 08:24:40 +0000

I met with critically-acclaimed clothing designer Franco Uomo at his Santana Row location to shoot some of his creations on our model, Jason. The store manager, Angelina Haole, was indispensable as she dragged the rolling clothes hanger up and down the alleys of Santana Row, all the while providing constructive creative input. Franco whisked in and out of the frame making minor adjustments from time to time, and Jason did a simply excellent job posing and was a good sport about changing in the shadows on the fly. Big thanks for my photographer buddy Sam Fontejon for coming by to assist and take a few shots. Here’s a few shots from the 400-odd photos posted on my portfolio site:

{Hint: Click the Slideshow for a Full Screen Presentation}

Give Me a Y-O-G-A! Linda McGrath of Yoga Source Los Gatos needed some group...
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Watercourse Way Fashion Shoot

Chris Schmauch — Thu, 26 Feb 2009 21:00:00 +0000

Many thanks to everyone involved in this last-minute Wave Magazine cover photo shoot! Dorian at Watercourse Way Bath House (http://www.watercourseway.com) in Palo Alto opened the doors to their business for three hours today, and with only 24 hours notice! We had the choice of two rooms, we took the bigger one with more natural light, even though we were mostly using strobes that we brought. Many thanks to Paul Ferradas (fellow photographer, http://www.ferradasphotography.com/) and Danielle Asher (professional model, http://www.daniellamarie.com) for being available – also on short notice. And of course props to Jo Abbie, Wave Senior Editor – she had the ingenious idea of “opening” the fresh tulips she brought so they’d float properly on the water! It’s funny how things tend to come together at the last minute.

I narrowed the many photos down to these 100. Some are cover potentials, others are just fun. Click here for Paul’s pics of me in action!

Enjoy, and leave a comment if you like what you see!

The Final Cover! Thanks to Paul for putting the finishing glamour touches on the photo! This issue hits the streets of Silicon Valley on March 2, 2009.

Paul posing in front of our setup.

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