Santa Cruz Business Portraits – Buy Once, Get Multiple Versions!

I shoot a lot of business portraits / head shots around the Bay Area – but mostly around my home town of Santa Cruz. My goal with each client is to provide a variety of portraits – usually some formal, some casual, and with multiple outfit (top) changes. I also try to get several different environment options, although because the background is really blurred out (due to lens depth-of-field effects), this is usually pretty subtle.

The purpose of this article is to address how one photo can actually turn into three or more photos. Because I shoot with Nikon D800 cameras (36 megapixel), we’re got a ton of headroom to work with each photo – which means you can crop the heck out of each shot and still retain enough quality for the most demanding print or web applications you’d need.

A standard headshot that you’d use on a business card or LinkedIn profile is generally cropped pretty close in – say, mid-chest height. However, I try to include shots that are pulled back a little, maybe showing from the waist up, or even full body. You never know when you might need to use one of your portraits for a magazine ad – where the designers will need more negative space in your photo to work with, to help make a more compelling layout in their ad design.

So you can see, options are good. But what if you loved one of your photos, but it was one of the waist-up shots,  and you don’t want to show that much for a particular use? Crop it! Like I said, the source images are huge, and you can crop that waist-high shot to a standard headshot and still have a really high-quality image. On top of cropping to create a new photo, you can also get a custom black and white version – which has better contrast than if you submitted a color photo for publication that was going to get automatically converted/printed in black and white.

Here are a few samples of creating multiple options from a single source photo. Oh, I should mention I don’t charge extra for this – you pay once for each photo, period. If you like what you see here, and are interested in booking a quick headshot / portrait session – I recommend you check my business portrait pricing page and my availability page.

Bay Area Business Portrait Photos

This shot started out in landscape orientation, but was cropped to a more standard portrait version. Also, a custom b&w version from the crop.

Bay Area Business Portrait Photos

The client really liked her expression and hair in this shot, but because it was for a business card, she only needed the standard close-in composition. No problem – I cropped it and made a custom B&W version too. But she gets all three versions for the same price.



Looking for business portrait photographer in Santa Cruz? San Francisco / Bay Area Portrait Photographer Chris Schmauch captures great, natural portraits of people – and is super quick, so there’s minimal interruption to your workflow! Call (831) 216-6210 or fill out this nifty contact form (for serious inquiries only). 

If you haven’t already, feel free to review our portfolio site, browse past real business portrait sessions, follow our business on Facebook (like us while you’re at it!), or read our awesome Yelp reviews

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